The industrial sector has been deeply affected by the digital revolution over the past few years.
Customers’ expectations are high when faced with a wide range of products and services (market opening, new players bringing new competition). Their expectations regarding the quality of their experience are increasing, and purchasing processes are becoming more and more digital.
Different groups in the sector used to focus on optimizing their productivity by leveraging costs, quality and deadlines but they now have to consider these new parameters.
If you want to avoid being left behind and continue to be competitive, you should integrate an agile, flexible and real time production chain to offer customized solutions.
Innovating and customizing your offer will allow you to diversify and provide additional services to your current customers but also to attract new prospects.
To achieve this, you need to know your customers through the collection, continuous updating, segmentation and precise exploitation of data. This data becomes a vector of competitiveness and optimization of your processes.
In order to collect quality information, you will have to clearly identify the key, major, useful data to collect according to your product’s target, what processes you want to put in place, and for what use.
For B2B, our EnsoB2B solution allows you to enhance your database with information such as: the company’s year of creation, its identification number, its sector of activity, the previous year’s turnover, its number of employees.
We can also help make your data more reliable by setting up verification, validation and data entry assistance processes.
All your contacts’ email, phone and postal address information can be verified, validated and standardized.
These data enrichment, validation and verification processes, which are part of our Data Quality Management (or DQM) activity, can be directly integrated into your data collection process (online forms) or during occasional batch processing, depending on your needs.