EnsoAddress solution
Make money with up-to-date mailing addresses!
Business isn’t 100% digital!
Your deliveries and sales campaigns can make you money every day by cutting out your DPO. A return delivery, a catalog, a promotional product, a product test operation… these are all preparation, packaging and distribution costs that you can forget about.
Put an end to this cost line with the EnsoAdress solution!
Why choose the EnsoAddress solution?
Despite the digital revolution, postal addresses are still one of the most important data in direct marketing.
Order delivery, prospecting campaigns, loyalty campaigns… having an accurate and up-to-date address is crucial to reach your targets and satisfy your customers.
Ask yourself the following questions to assess the quality of your current database: Are your addresses up to date? Are they complete? Are they correct? Do they exist? Are they in the right format?
Without this basic information, your gifts, personalized invitations, coupons, brochures, catalogs… or simply the delivery of your orders, are destined to fail and impact your brand image, profitability and sales.
Unfortunately, the average rate of undelivered mail can reach 7 to 10%.
Knowing that the average cost of an undelivered mail is about 1,80 € just for the postage (1 € of sending cost + 0,80 € of return processing cost), processing these undelivered mail is a significant economic issue for companies.
Improve the efficiency of your direct marketing operations (cost reduction by reducing the rate of undelivered mail, improved delivery times) by using a database processing solution, either upstream (when entering information on your online forms) or as a corrective measure through regular and punctual processing.
How does the EnsoAddress solution work?
Increasing the reliability of postal addresses requires several levels of qualification and processing to guarantee the quality of the integrated data that can be used immediately by your different services.
Our solution covers the following aspects to guarantee this degree of reliability:
- Identify typing errors (spelling mistakes, typos…)
- Identify abbreviations
- Restructure data Standardize addresses
- According to current guidelines
Use of reference systems from more than 100 countries
Geolocation (country code, region, department)
- Automatic suggestion after the first characters are entered
- Results list available to the user
The EnsoAddress solution integrates seamlessly into both your processes for acquiring new customers (setting up an API in your online forms) and your needs for cleaning, validating, and normalizing your existing databases (one-time processing of files)
