Data Quality - Data integrity
Offer a customized experience and support your customers
With the new RGPD regulations and the implementation of privacy laws, companies need to address the accuracy of stored data, in addition to ensuring its security. An error in implementing these strategies can lead to heavy fines for the company.
How do you define data integrity?
Data integrity includes its accuracy, consistency and completeness. Integrity also requires compliance with standards or other rules established by legislation by offering and implementing specific treatments.
The quality of the data is central to data integrity.
The main objective of data integrity is to guarantee the quality of the data, which will enhance your database.
You will be able to perform more reliable and profitable actions with a complete, correctly identified and stable data stock.
The importance of data integrity
Data integrity positively impacts your company in several ways:
Data integrity needs to be considered as a whole, not just as a legislative constraint but as a real asset for your company.
Assessing data integrity
There are several measurable indicators that can be used to assess your level of data integrity in your systems. This level of integrity will provide a complete picture of your databases, its quality level and its usefulness. These indicators include
- A complete database : maintain a complete set of data related to your business
- Data standardization : each type of data should be collected and recorded in the same way regardless of the collection point. A phone number should always be recorded in the same way.
- Data freshness : collect data at the right time for short-term use. Avoid basing your decisions on data that is several years old
Data Security, Integrity and Quality: are they conflicting concepts?
Security, integrity and data quality are part of the same package. They cannot be separated from each other, and it would be damaging for a company to think that it can separate itself from one of them.
Data integrity will have a big impact on the quality of your data by making sure that there is no duplicate data in your system. However, the absence of duplicates does not guarantee the veracity of the recorded data.
Protecting your data from malicious acts or securing the data allows you to maintain data integrity.
The success and profitability of your strategic decisions (marketing, sales, IT, product) depend on the integrity and quality of the data you collect. Maintaining data integrity is a demanding, continuous and daily task which Data Enso can help you with.
We can become your partner in making your data reliable by implementing one of our Data Quality Management solutions.
Our validation, verification and enrichment solutions can be integrated into your collection tools in real time (preventive mode) and in batch processing (curative mode).
EnsoEmail
- Optimize your marketing campaigns by collecting quality email addresses
- Offer your services to verified contacts (blocking disposable/temporary emails)
- Assist in data entry by automatically correcting email addresses for your contacts
EnsoPhone
- Reduce the number of false numbers collected online
- Optimize your phone prospecting campaigns
- Improve the quality of your customer follow-ups
- Check and confirm fixed and cell phone lines in more than 230 countries
EnsoB2B
- Enhance your customer data (creation date, APE code, turnover, number of employees)
- Optimize the segmentation of your marketing campaigns
- Improve the customer journey by reducing the steps to create a profile
- Use our solution in 80 countries
EnsoAddress
- Standardize the capture of your customers' postal addresses
- Improve your customer journey by activating the automatic completion of their postal information
- Reduce the number of returns of your mailing campaigns (PND)
- Use our solution in more than 100 countries
EnsoFinScore
- Check your customer's solvency (balance sheets, net results, equity...)
- Reduce the number of unpaid invoices (ratios, liquidity...)
- Manage customer risk (credit scoring)
- Optimize your customer journey: retrieve information in real time
EnsoMove
- Standardize databases (RNVP processing)
- Identify contacts who changed address
- Update addresses of relocated contacts
- Consolidate, merge and clean your databases (remove duplicates)
EnsoDedup
- Enhance your database quality by eliminating duplicates for precise and reliable decisions.
- Ensure data consistency by removing duplicates and normalizing information for effective marketing actions.
- Streamline your database management by identifying the primary data to retain, thereby ensuring clean and up-to-date data for all your activities.