Offer a customized experience and support your customers
Offer a customized experience and support your customers
Improving the offer, highlighting relevant content, and creating customized offers will greatly enhance a user’s perception of a specific company.
All these developments are possible thanks to the collection of data leading to an increased knowledge of its customers and prospects.
First level data, or First Data Party, plays a key role in enriching user profiles. In fact, companies can identify typical profiles or personas from personal data, navigation data on search engines or other marketing media, and customer buying patterns, and classify them by typology into marketing segments. Customized paths are then suggested to the user according to the segment to which he belongs. This level of customization increases the feeling of belonging to a community when receiving offers or visiting the company’s website.
Anticipate customers’ future uses
Analyzing the data from customers’ habits allows to anticipate their potential behaviors when faced with new products and services offered by companies.
For example, during the COVID 19 crisis, companies were able to identify their customers’ expectations and adapt all the production stages of their products or services to deliver the right message at the right time and to have the right stocks.
This allows companies to better anticipate possible sales variations.
Profiling your customers
Understanding your customers is one thing, identifying a precise typology is another. Marketing departments have been creating segments, profiles and personas according to different criteria depending on the analysis of the collected data throughout the user’s journey.
This data set is constantly growing in companies. Companies can use this data, coupled with analysis methods that integrate AI, to increase the relevance of the profiles and multiply them according to the selected characteristics
Analyze the market
Market intelligence is mostly based on analyzing the collected data regardless of its type (first, second or third party).
The main information comes from consumers’ comments, habits and buying behavior.
This data flow helps comenpanies better understand the market in which they operate.
A broader market analysis can help to develop innovations, services, additional offers, new products that can increase the company’s turnover.
Optimize marketing actions
Data collection is mainly used by marketing departments. In fact, most marketing initiatives are based on the results of data analysis.
Decisions to use emailing, social media, direct mailings or any other communication channel according to the user’s profile and time are the result of a data management and processing policy.
Marketing must reach its target through the right channel at the right time with the most customized offer to meet users’ expectations.
Build customer loyalty and offer an optimized after-sales service
Offering targeted content, with a customized form (point of contact adapted to the target), gives customers the feeling that the company understands their needs and that they belong to a community.
This is the best way to capture, captivate and retain your audience.
The after-sales service or technical support team has to guarantee service continuity and quality by offering a customized response with paths adapted to the user’s profile and request. The only way to carry out all these processes is to integrate and process the information collected from all the different collection points on a continuous basis.
Optimize your ROI
First party data is mostly collected through the online interactions companies have with their users.
These users spontaneously give their information to access products and services.
This kind of data is valuable and inexpensive. Using this data to improve marketing campaigns allows companies to be profitable and to optimize their return on investment.
We would like to become your partner in implementing solutions adapted to the Data Quality Management issues identified by your company.
Our Data Enso solutions for data validation, verification and enrichment can be integrated quickly and easily into your data collection tools with little additional development.
Besides our online solutions, we also can intervene on your data already stored by batch processing it.