E-commerce: 5 DECISIVE advantages of real-time email verification
Did you know that welcome emails increase engagement rates on e-commerce sites by 500%, that abandoned cart follow-up emails have a 29% click-through rate, and that 35% of sales are lost due to poor user experience (source)?
Undeniably, email remains the central data in the marketing efforts of e-commerce sites... provided it is reliable, valid and exploitable. In this article, Data Enso explores
Smart Data: definition, challenges and milestones
Every minute, 48 hours of video are uploaded to YouTube, 204 million emails are sent, 600 new websites are created, 600,000 pieces of content are shared on Facebook, over 100,000 tweets are posted and over 2.4 million queries are made on Google.
In this deluge of data, which is progressing at an exponential rate, it is becoming increasingly difficult to extract meaning and useful information by following the traditional process: collection,
Single Customer View (SCV): definition, challenges and use cases
In 2016, Technology for Marketing asked its expert board members for their thoughts on the Single Customer View (SCV). For some, it was a "hype-fueled myth". For others, SCV was simply "the Holy Grail of customer relationship management". In the age of all-digital, rising consumer demands and the explosion of Data, SCV is gradually moving away from the definition of "customer relationship management".
Garbage In, Garbage Out (GIGO)
In the context of information technology, "Garbage In, Garbage Out" (GIGO) is an expression which illustrates that the quality and relevance of the results of an analytical program depend essentially on the quality of the input data, even if logical precision is achieved. More broadly, the expression applies to any decision-making system that relies on upstream data.
A brief history of "Garbage In, Garbage Out
E-commerce and Data Quality: 5 major challenges
In 1985, Coca Cola launched with great fanfare an improved version of its emblematic drink, soberly christened "New Coke". Everything pointed to stratospheric success: the taste was validated by a consumer panel, the quantitative studies were dithyrambic and the marketing budget colossal. "I've never been as confident as I am today," said Coca Cola CEO Roberto Goizueta on the eve of the launch.
5 common email validation errors
Email is one of the most important elements of customer data, yet it rarely receives the attention it deserves. In inbound strategies, large budgets can be allocated to scoping the target, building Buyer Persona, creating and then distributing content to get the audience to give up their contact details in exchange for a white paper or webinar.
In the absence of an efficient validation process, a non
Is customer knowledge the ultimate competitive advantage in B2B?
The post-pandemic upheaval in B2B buyer behavior, the explosion in the amount of data to be collected, and the more or less pronounced eviction of the salesperson from the purchasing process (outside industry). This is the triptych that makes customer knowledge an absolute strategic priority for decision-makers.
What is "customer knowledge"? Customer Knowledge refers to all the information a company possesses about its customers, and by deduction
Data & Smarketing: what impact on team alignment?
The acceleration of B2B digitalization, the upheaval of buyer behavior, the emergence of a hybrid working model... the pandemic has turned foresight studies upside down, prompting institutes, think tanks and other strategy firms to revise their copy to incorporate uncertainty as a "New Normal".
Poor-quality data: the leading cause of ABM program failure
Target high-potential accounts through hyper-personalized sales and marketing to accelerate growth. This is the objective of Account-Based Marketing (ABM), a technique that is making inroads in France.