Postal address validation: what are the benefits for delivery and customer satisfaction?
More than two-thirds of French people say they read and keep the mail they receive through postal marketing campaigns, which is 5 times more than the average email open rate. This is the main conclusion of a TNS Sofres - Mediapost survey, which documents the solid performance of direct mail, a channel that some consider "obsolete" in the digital age.
What if your sales performance was just waiting for a round-the-clock mailing campaign?
E-commerce: focus on "Data" points of vigilance during the ordering, shipping and delivery stages
In the modern distribution chain, every step from order to delivery is interconnected and intertwined. All it takes is one incorrect piece of data (email, postal address, telephone number) to trigger a cascade of costly errors that damage your brand image, competitiveness and sales performance.
In this article, Data Enso details the Data vigilance points in the distribution chain, and offers you a case study to quantify the impact of such errors.
Customer experience and data quality: 3 case studies
Data accuracy is a critical factor in meeting the challenge of personalization. Data entry errors, incorrect product classification or invalid email addresses will sooner or later result in a frustrating customer experience and a gradual decline in sales performance.
In this article, Data Enso explores three concrete cases that illustrate how data quality issues can affect the customer experience.
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How does Data Quality maximize sales performance in physical stores?
In the age of omnichannel commerce, where the boundaries between digital and physical are becoming increasingly blurred, the quality of customer data is becoming a strategic issue for physical stores. The accuracy and reliability of information, particularly postal addresses, are no longer mere administrative details, but key criteria that impact the scope of marketing initiatives and sales performance.
In this article, Data Enso explores the challenges and opportunities
E-commerce: 5 DECISIVE advantages of real-time email verification
Did you know that welcome emails increase engagement rates on e-commerce sites by 500%, that abandoned cart follow-up emails have a 29% click-through rate, and that 35% of sales are lost due to poor user experience (source)?
Undeniably, email remains the central data in the marketing efforts of e-commerce sites... provided it is reliable, valid and exploitable. In this article, Data Enso explores
Smart Data: definition, challenges and milestones
Every minute, 48 hours of video are uploaded to YouTube, 204 million emails are sent, 600 new websites are created, 600,000 pieces of content are shared on Facebook, over 100,000 tweets are posted and over 2.4 million queries are made on Google.
In this deluge of data, which is progressing at an exponential rate, it is becoming increasingly difficult to extract meaning and useful information by following the traditional process: collection,
Single Customer View (SCV): definition, challenges and use cases
In 2016, Technology for Marketing asked its expert board members for their thoughts on the Single Customer View (SCV). For some, it was a "hype-fueled myth". For others, SCV was simply "the Holy Grail of customer relationship management". In the age of all-digital, rising consumer demands and the explosion of Data, SCV is gradually moving away from the definition of "customer relationship management".
Garbage In, Garbage Out (GIGO)
In the context of information technology, "Garbage In, Garbage Out" (GIGO) is an expression which illustrates that the quality and relevance of the results of an analytical program depend essentially on the quality of the input data, even if logical precision is achieved. More broadly, the expression applies to any decision-making system that relies on upstream data.
A brief history of "Garbage In, Garbage Out
E-commerce and Data Quality: 5 major challenges
In 1985, Coca Cola launched with great fanfare an improved version of its emblematic drink, soberly christened "New Coke". Everything pointed to stratospheric success: the taste was validated by a consumer panel, the quantitative studies were dithyrambic and the marketing budget colossal. "I've never been as confident as I am today," said Coca Cola CEO Roberto Goizueta on the eve of the launch.
5 common email validation errors
Email is one of the most important elements of customer data, yet it rarely receives the attention it deserves. In inbound strategies, large budgets can be allocated to scoping the target, building Buyer Persona, creating and then distributing content to get the audience to give up their contact details in exchange for a white paper or webinar.
In the absence of an efficient validation process, a non
