Data KPIs
The achievement of a company's objectives and its ability to meet challenges are intimately linked to the quality of the data collected, stored and processed. The better the quality of this data, the more the company will optimize its time and make strategic decisions that are both reliable and, above all, profitable.
Companies that have realized the importance of data quality and implemented continuous improvement processes are seeing revenue growth of 15-20% thanks to "intelligent" decision-making. Conversely, it has been estimated that in 2016, US companies lost more than $3 billion as a result of decisions based on poor-quality data.
Improvement processes must integrate data quality monitoring, optimization solutions for incoming data (collection format, standardization, integrity, security, etc.) and specific processing in line with internal uses.
To assess the level of data quality, companies base themselves on seven characteristics.
Two separate processes of the same data produce the same result, so the data must match or at least be aligned.
Tracking indicators: data range, variance, standard deviation calculation
The accuracy rate evaluates the measured value and the exact value of the data. The data must be free of errors, obsolete or duplicates.
Tracking indicator: error rate calculation
Tracking indicator: calculation of the percentage of data containing all necessary information
All processing actions and modifications to this data are recorded and logged. At the very least, during an audit, information on what has been done, what action has been taken and the date can be exported.
Monitoring indicator: Rate of altered data, Rate of data not found
Unique formatting rules must be established to ensure a high validity rate.
Tracking indicator: Percentage of data where all values are in the required format
Duplicate entries are to be avoided, as they can lead to errors. Tracking this indicator helps to identify and avoid double data entry.
Monitoring indicator: Number or percentage of repeated values
Data is retrieved at the right time for the intended use. Enables effective monitoring of changes.
Monitoring indicator: temporal variance
It's important to understand that maintaining and improving the quality of your data is an ongoing process within your company. The implementation of Data Quality Management solutions necessarily has an upward impact on this level of quality throughout the data lifecycle. It's important to choose the right DQM solutions for your needs and expected quality objectives.
In addition to these key data quality evaluation features, Data Enso has introduced other indicators that provide additional insight into the use of our DQM solutions and the availability of our services.
When we set up our partnership, all these activity monitoring criteria are accessible in your My Data Enso space:
- Number of data items submitted for validation
- Response rate for our solutions
- Data validation rate ("ok" status)
- Corporate enrichment rate
- Average response time
- Service availability: server, website, solution APIs
EnsoEmail
- Optimize your marketing campaigns by collecting quality e-mail addresses
- Offer your services to verified contacts (block disposable/temporary emails)
- Help your users enter data by correcting their email addresses
EnsoPhone
- Reduce the number of false numbers collected online
- Optimize your telephone prospecting campaigns
- Qualify customer reminders
- Benefit from our solution for verifying and validating the existence of fixed and mobile telephone lines in over 230 countries.
EnsoB2B
- Enrich your customer data (creation date, APE code, sales, number of employees)
- Optimize the segmentation of your marketing campaigns
- Improve the customer journey by reducing profile creation steps
- Take advantage of a solution available in 80 countries
EnsoAddress
- Standardize the entry of your customers' postal addresses
- Improve your customer experience by enabling automatic completion of postal information
- Reduce the number of returns on your mailing campaigns (PND)
- Use our solution in over 100 countries
EnsoMove
- Database standardization (RNVP processing)
- Identifying contacts who have moved
- Update addresses of relocated contacts
- Consolidate, merge and cleanse your databases (remove duplicates)
EnsoFinScore
- Check your customer's solvency (balance sheets, net income, shareholders' equity, etc.)
- Reduce the number of non-payments (ratios, liquidity...)
- Manage customer risk (credit scoring)
- Optimize your customer paths: retrieve information in real time
EnsoDedup
- Improve the quality of your database by eliminating duplicates for accurate, reliable decisions.
- Guarantee the consistency of your data by eliminating duplicates and standardizing information for effective marketing actions.
- Simplify your database management by identifying the key data to be retained, ensuring clean, up-to-date data for all your activities.