Data quality - Data life cycle
Ensure the durability and lifecycle of your data!
Data Quality Management - Data life cycle
All over the world, the future of every company is linked to data. All business sectors must now integrate data as a whole into their strategy. The new technologies of Big Data and connected objects (IOT) do not consider data in isolation, but as a whole.
Nevertheless, as technology and user behavior change ever more rapidly, data collected a year ago is already no longer valid. To maintain high data integrity, we need to take into account the data life cycle of each piece of data, and bear in mind its influence on inherent quality.
Data life cycle, definition and management
We can compare the data life cycle to that of any living thing.
Indeed, data should be considered as a living being. It will go through various stages, from the moment it is created, collected and recorded in a system, to the definition of its use, its growth by agglomerating with other data, its cleansing and final deletion. All the stages in this process constitute the data life cycle.
What is Data Life Management?
Once the notion of the data lifecycle has been integrated, it's time to think about how it will be organized within the company, and how it will ensure data longevity.
Depending on their activity and purpose, each company will propose different ways of managing its data.
Nevertheless, there are 5 major stages that we find in every DLM:
Archived data is stored as it is, and no further processing is carried out on it.
Deletion is generally carried out from previously stored data.
This data lifecycle management of your information will optimize the following processes:
- Limiting the use of data: knowing the different stages in the life of your data, and guaranteeing that it is stored securely, curbs any possible drift or inappropriate use of your data.
- Increased data availability: knowledge of the management stages, available formats and storage of your data considerably facilitates access to it.
- Increased data integrity: the implementation of distinct management processes optimizes data quality by avoiding the creation of duplicate or unreliable data.
Implementing tools to manage and validate data relevance has become vital to guaranteeing data quality and integrity.
A company's activity, success and profitability are based on data management and processing at every stage of the data lifecycle. Optimizing this management is a demanding task, requiring day-to-day organization, for which Data Enso provides support.
We propose to become your partner in your data reliability processes by implementing one of our Data Quality Management solutions.
Our validation, verification and enrichment solutions can be integrated quickly and easily into your collection tools, with little development.
As a complement to our online solutions, we can intervene on your stored data via batch processing.
EnsoEmail
- Optimize your marketing campaigns by collecting quality e-mail addresses
- Offer your services to verified contacts (block disposable/temporary emails)
- Help your users enter data by correcting their email addresses
EnsoPhone
- Reduce the number of false numbers collected online
- Optimize your telephone prospecting campaigns
- Qualify customer reminders
- Benefit from our solution for verifying and validating the existence of fixed and mobile telephone lines in over 230 countries.
EnsoB2B
- Enrich your customer data (creation date, APE code, sales, number of employees)
- Optimize the segmentation of your marketing campaigns
- Improve the customer journey by reducing profile creation steps
- Take advantage of a solution available in 80 countries
EnsoAddress
- Standardize the entry of your customers' postal addresses
- Improve your customer experience by enabling automatic completion of postal information
- Reduce the number of returns on your mailing campaigns (PND)
- Use our solution in over 100 countries
EnsoMove
- Database standardization (RNVP processing)
- Identifying contacts who have moved
- Update addresses of relocated contacts
- Consolidate, merge and cleanse your databases (remove duplicates)
EnsoFinScore
- Check your customer's solvency (balance sheets, net income, shareholders' equity, etc.)
- Reduce the number of non-payments (ratios, liquidity...)
- Manage customer risk (credit scoring)
- Optimize your customer paths: retrieve information in real time
EnsoDedup
- Improve the quality of your database by eliminating duplicates for accurate, reliable decisions.
- Guarantee the consistency of your data by eliminating duplicates and standardizing information for effective marketing actions.
- Simplify your database management by identifying the key data to be retained, ensuring clean, up-to-date data for all your activities.