The digital revolution that began several years ago has had a profound impact on the industrial sector.
High customer expectations in the face of a plethora of products and services on offer (market opening, the arrival of new players bringing new competition), ever-increasing expectations in terms of experience, purchasing processes integrating a growing proportion of digital technology: all these factors are forcing manufacturers to change the way they approach their business sector.
Indeed, the various groups in the sector, accustomed to focusing on optimizing their productivity through the levers of cost, quality and lead times, have had to take these new parameters into account.
To stay ahead of the game and remain competitive, you need to be able to integrate an agile, flexible, real-time production chain to personalize your offers.
Innovating and personalizing your offer will enable you to diversify and bring additional services to your existing customers, as well as attracting new prospects.
To do this, you need to know your customer through the collection, continuous updating, segmentation and precise exploitation of data, which then becomes a vector for competitiveness and process optimization.
In order to collect quality information, you'll need to clearly identify, according to your product's target audience, what key, major, useful data you need to collect, what processing you want to put in place, and for what use.
For B2B, our EnsoB2B solution enables you to enrich your database with information such as the company's year of creation, identification number, sector of activity, previous year's sales and number of employees.
We can also help you make your data more reliable by setting up verification, validation and data entry support processes.
All your contacts' email, telephone and postal address information can be verified, validated and standardized.
These enrichment, validation and verification processes, which make up our Data Quality Management (or DQM) activity, can be integrated directly into your data collection process(online forms) or during one-off batch processing, depending on your needs.
