As a relational marketing tool, SMS remains an effective communication channel thanks to its estimated 95% read rate, and its memorization rate - 60% according to INSEE - which is higher than that of e-mail, for example (read: .
SMS can be used to carry out a wide range of operations: loyalty program promotions, special customer offers, invitations, promotions/resales, in-store traffic generation, member communications, subscription offers, special Sunday openings, etc.
The EnsoPhone solution , integrated into your data collection forms, enables you to verify, standardize and validate contacts' telephone numbers, thus increasing the success rate of your SMS campaigns.
The 4 best practices
Clean up your database (BDD)
- respect opt-in rules
- offer a simple way to unsubscribe
- deduplicate your DB
- take advantage of every customer contact to qualify, enrich and update your database
Taking care of your message
- test your message before launching your campaign
- use capital letters only to highlight important words
- add intonation to messages with exclamation marks and question marks
- an exclusive offer
- personalize offers by distinguishing regular customers from others
- personalize your message with the recipient's name
- imitate its offer over time
- identify yourself at the start of the message
- customize transmitter
Send your campaign at the right time
- plan shipment 24 to 48 hours before the event
- exclude shipments before 8:00 a.m. and after 8:00 p.m., Sundays and public holidays
- do not exceed 2 to 3 SMS per month
Target marketing campaigns
Marketing segmentation is a method of getting as close as possible to your target's needs. It offers many advantages, starting with a better understanding of your market and customers. Marketing segmentation boosts value creation and optimizes pricing.