Email marketing campaigns are part of every company's marketing strategy. In 2021, we could envisage a return on investment of around €35 for every euro spent on email marketing campaigns. However, a corrupt or erroneous email database can have dramatic consequences for your company (negative ROI, blakclisting of your domain name, considered as spam by ISPs).
Checking e-mail records in real time allows you to :
- Request an in situ correction of your prospect's e-mail address if they have inadvertently provided an incorrect e-mail address.
- Protect your reputation with ISPs: don't damage your database by including invalid e-mail addresses in your mailing lists (newsletters).
- Stop access to your freemium/free services in exchange for false or unusable contact details.
By integrating the EnsoEmail solution into your contact forms, you'll be rid of bounces and disposable e-mail addresses, and fraudulent e-mails.
Your rate of acquisition of qualified contacts will be impacted and will enable a flagrant improvement in your marketing campaigns (deliverability, clicks, e-mail opens...)
Collecting e-mails with the EnsoEmail solution will therefore enable you to make all your data more reliable, and thus improve your e-marketing campaigns.
If your marketing campaigns are accompanied by paper mailings, don't hesitate to discover our EnsoAddress solution , which will help you standardize your customers' postal addresses.
