Between 50 and 75% of Internet users abandon their shopping carts during the online purchasing process. It's a race against time to get them to return to your site, and turn these prospects into future customers.
The most common strategy, the easiest to implement and the one that brings the best results, is undoubtedly the automatic e-mail reminder, but it has to be done at the right time and to a valid e-mail address.
According to several studies, the longer you wait to carry out this reminder, the lower your conversion rate will be:
Conversion rate as a function of dunning time
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The EnsoEmail solution will validate the quality of the email addresses registered on your site, enabling you to efficiently implement your shopping cart abandonment emailing campaigns.
But how can you reduce this shopping cart abandonment rate?
One of the main reasons for this is the often excessive number of steps in your conversion tunnel.
We therefore need to optimize the shopping cart process by analyzing and reducing the number of actions to be carried out by the customer.
DATA ENSO's LIVE solutions, integrated into your registration or shopping cart forms, will help you optimize this customer journey (email validation avoids double opt-in, help with entering postal address, validation of company existence with recovery of company data).