In 2025, customer loyalty is a key strategic lever for marketing and communications agencies. With the explosion of acquisition costs and ever-increasing competition, companies need to rethink their approach and focus on long-term engagement strategies. The challenge is to maximize Customer Lifetime Value (CLV), while guaranteeing a fluid customer relationship adapted to new consumer expectations.
In this article, we'll look at why customer loyalty is a more profitable growth area than acquisition, what customers' expectations will be in 2024, and how Data Enso tools enable agencies to better understand and anticipate these needs to strengthen consumer loyalty.
Customer loyalty, a more profitable lever than acquisition
The figures speak for themselves: acquiring a new customer costs between 5 and 7 times more than retaining an existing one(Spaag, 2023). An increase of just 5% in the retention rate can boost profits by between 25% and 95%(CRM pour PME, 2023).
What's more, loyal customers are natural brand ambassadors. On average, they spend 2.5 times more than new customers, and are more likely to recommend a company to friends and family(Siècle Digital, 2023). In this way, loyalty becomes a growth lever that maximizes profitability while optimizing the return on investment (ROI) of marketing campaigns.
Today's marketing agencies must support their customers in this strategic transition. Faced with rising advertising costs and saturated digital markets, it is essential to develop high value-added relational strategies, based on the advanced exploitation of customer data and the automation of interactions.
Customer expectations in 2024: personalization, fluidity and commitment
Personalization and data exploitation
Consumers are increasingly demanding the relevance of the messages they receive. 78% of customers prefer to buy from a brand that offers them a personalized experience(Forbes, 2023).
Leveraging customer data enables us to create more engaging experiences by refining product recommendations and tailoring offers to consumers' real needs. Automation and artificial intelligence now make it possible to go even further in behavioral segmentation and predictive analysis.
Fluid, omnichannel customer experience
Customers expect perfect consistency between different communication channels: website, email, social networks, chatbot and customer service. A break in the user experience can lead to a significant drop in engagement. 80% of customers would switch brands in the event of a disappointing experience(PwC, 2023).
Values and social commitment
In 2024, consumers are also sensitive to corporate ethics. 65% of customers prefer to buy from brands that share their values(Harvard Business Review, 2023). Transparency, sustainability and social commitment are becoming major loyalty criteria.
How does Data Enso help agencies optimize customer loyalty?
Cleaning and enriching customer databases
A reliable database is essential for effective customer retention. Data Enso offers several solutions enabling agencies to maintain clean, enriched databases, guaranteeing more targeted and effective campaigns:
- EnsoDedup: Identifies and removes duplicates to avoid repetitive communications that damage the customer experience. Customer benefit: more consistent and relevant communication, reducing confusion and annoyance among recipients.
- EnsoEmail: Checks and corrects errors in customer emails, ensuring better deliverability of marketing campaigns. Customer benefit: increased email open rates and better interaction with prospects and customers.
- EnsoPhone: Validates telephone numbers to ensure that communication channels remain effective and relevant. Customer benefit: improved responsiveness in SMS campaigns and sales calls, limiting contact errors.
- EnsoB2B: Enriches databases with detailed company information, facilitating finer segmentation for loyalty campaigns. Customer benefit: better targeting of offers and messages adapted to the context and needs of corporate customers.
Efficient automation and segmentation
Thanks to the integration of Data Enso solutions with CRM and marketing automation platforms, agencies can automate their campaigns while guaranteeing interactions tailored to each customer segment.
- By integrating EnsoDedup and EnsoB2B, agencies avoid dispersion of marketing efforts and guarantee more relevant campaigns.
- Automated follow-ups and customer messages optimize engagement rates and the conversion of leads into loyal customers.
What are the concrete benefits of using Data Enso solutions?
Integrating Data Enso's solutions into marketing agencies' strategies brings key benefits:
✅ Improved campaign accuracy: clean, enriched databases guarantee more relevant, better-targeted messages.
✅ Optimization of engagement and conversion rates: by reducing errors and improving contact quality, agencies increase retention and customer satisfaction.
✅ S ave time and automate processes: using Data Enso tools streamlines data management and automates strategic marketing actions.
✅ Reduced marketing costs: by avoiding duplicates, incorrect addresses and lost leads, agencies cut expenses and maximize their return on investment.
✅ Better end-customer satisfaction and loyalty: a smoother, more personalized experience strengthens customer relations and boosts their long-term commitment.
In short, Data Enso solutions are not just a technical asset, they are a strategic growth lever for agencies wishing to offer high-performance services, improve the profitability of their marketing actions and deliver an optimized customer experience. Relying on reliable and enriched data, agencies can not only better understand their audiences, but also create more effective and sustainable campaigns.
Real-time campaign tracking and optimization
A successful loyalty program requires constant monitoring and adjustments based on observed results. With Data Enso's reporting and monitoring tools, agencies can :
- Monitor database quality in real time to avoid any deterioration in marketing performance.
- Analyze conversion and retention rates to refine loyalty strategies.
- Dynamically adjust campaigns according to customer feedback and the performance of the various actions implemented.
Conclusion
In a market where campaign personalization and precision have become essential, agencies that adopt Data Enso solutions are able to demonstrate tangible added value by improving the quality of customer interactions, reducing data management costs and optimizing campaign performance. They can demonstrate tangible added value by improving the quality of customer interactions, reducing the costs associated with data management, and optimizing the performance of marketing campaigns.Adopting Data Enso means choosing a data-driven marketing strategy that is more efficient and cost-effective, while strengthening the trust and commitment of end-customers. for agencies wishing to offer high-performance services, improve the profitability of their marketing actions and deliver an optimized customer experience. By relying on reliable and enriched data, agencies can not only better understand their audiences, but also create more effective and sustainable campaigns.
