Why EnsoDedup?
The existence of duplicates in a database can impact various processes and services:
- IT services: database storage, maintenance and management costs are rising sharply as data is stored in multiple copies.
- Decision-making process
Queries on databases that count the same data several times lead to errors in the reports generated.
The reliability of reports and the decisions based on them is therefore diminished.
- Data consistency
Which data is correct and up-to-date. When recording duplicates, depending on the source, the data may be different and recorded in the wrong table.
- Marketing performance
Consistency and frequency of messages sent to the customer, degradation of the customer experience, doubling of action costs.
- Sales and CRM activities
Customer knowledge is dispersed. Actions, contacts and companies may be recorded on different duplicates. Loss of a unified view of the customer.
Maintaining a consistent, clean and up-to-date database requires regular cleansing via enrichment solutions(EnsoB2B or EnsoFinScore), data verification(EnsoEmail, EnsoPhone) and a deduplication solution such as EnsoDedup.
How does EnsoDedup work?
Data processing and standardization: RNVP processing (Restructuring, Standardization, Postal Validation) of postal addresses, standardization of telephone numbers, company registration, verification of the validity of email addresses.
Step 2: Set up an algorithm to calculate a proximity score for each type of data: surname, first name, postal address, email, telephone...
Calculation of a global similarity/veracity score for the database
Identification of the most relevant master data to be retained
Databases are constantly evolving as a result of the company's various marketing and sales activities.
Deduplication is therefore an operation that needs to be carried out regularly to keep data consistent, up to date and usable by all departments.
