The EnsoAddress solution
Make with up-to-date postal addresses!
Commerce isn't 100% digital!
Every day, your deliveries and sales campaigns can save you money by eliminating undelivered mail. A return delivery, a catalog, a promotional item, a product test operation... are all preparation, packaging and distribution costs thrown away.
Put a stop to this cost line with the EnsoAddress solution!
Why EnsoAddress?
Despite the rapid rise of digital technology, the postal address is still one of the most important elements in direct marketing.
Order delivery, prospecting campaigns, loyalty campaigns... the freshness and accuracy of your addresses is essential to reach your targets and satisfy your customers.
To assess the quality of your current database, ask yourself the following questions: Are your addresses up to date? Are they complete? Are they correct? Do they exist? Are they in the right format?Â
Without this minimum of statements, your mailings of gifts, personalized invitations, coupons, brochures, catalogs... or simply the delivery of your orders, are bound to fail and impact your brand image, profitability and sales.
Today, undelivered mail rates are as high as 7 to 10%.
Given that the average cost of a PND is estimated at €1.80 for postage alone (€1 postage cost + €0.80 return processing cost), processing these PNDs is a major economic challenge for companies.
In order to optimize all your direct marketing operations (reduce costs by lowering the PND rate, improve delivery times for your mailings), you need to implement a database processing solution, whether upstream (when entering information on your online forms) or as a corrective measure via regular one-off processing.
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How does EnsoAddress work?
Making a postal address reliable requires several levels of qualification and processing to guarantee integrated data quality that can be used immediately by your various departments.
To ensure this level of reliability, our solution integrates all the following points:
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- Identification of input errors (spelling mistakes, typos, etc.)
- Identifying abbreviations
- Data restructuring
- Address standardization according to current standards
- Use of reference systems from over 100 countries
- Geolocation (country code, region, department)
- Auto-completion assistance following 1st character entryÂ
- Provision of a list of results for the web user
The EnsoAddress solution can be integrated into your customer acquisition processes(API implementation in your online forms) as well as your needs for cleaning up and making your existing databases more reliable and standardized(one-off file processing).
