Data security and social responsibility: a major challenge for marketing departments
Protecting your customer data is now a strategic issue for your marketing departments. More than just a regulatory obligation, cybersecurity has a direct impact on your
Building user loyalty with high-performance emails: advanced techniques and best practices
In a world where competition is omnipresent, email remains a privileged channel for building a lasting relationship with your customers. Much more than a tool
Customer onbaording: an essential strategy for your business
Customer onboarding is a key stage in the user journey, particularly on e-commerce sites. It's a fluid, attractive process that not only helps to
Optimizing email campaigns: a strategic challenge for your marketing performance
In a constantly evolving digital environment, email marketing remains one of the most profitable channels, with an average return on investment estimated at 32%.
Reliable customer data: a complete guide to optimal management
Having an accurate view of your customers, enriching your knowledge of prospects and maximizing the potential of each contact are the foundations of an effective data strategy. Find out how to make your customer data more reliable to boost your business.
Personal data: Scraping, buying files... what does the law say?
While the RGPD has harmonized the legal framework for the purchase of files and personal data in the European Union, it has not necessarily provided direct and definitive answers to certain questions that remain in the gray area, such as Scraping and the purchase of files containing scrapped data. Let's take a look...
How do data validation solutions ensure RGPD compliance for companies?
The accuracy principle of the General Data Protection Regulation has received little media coverage, as CNIL publications on the subject are relatively discreet.
Yet, like all the principles of the RGPD, it conditions business compliance. Neglecting it means running the risk of colossal fines that can reach 20 million euros or 4% of sales.
E-commerce: customer loyalty depends on the quality of your data
Whether the economy is sluggish or booming, it's loyal customers, and therefore your customer loyalty strategy, that present the best sales opportunities, in B2B and B2C alike.
In these uncertain times, customer loyalty is a challenge. That's why 25% of sales professionals have prioritized existing customers over prospecting for new ones in 2022, according to HubSpot.
The Importance of Data Quality in CRM
French companies have adopted CRM on a massive scale, but are still struggling to exploit its full potential. Indeed, too many of them are still simply using it as a contact book, or feeding it with (very) poor quality data, with the well-known consequences for business (see our article here).
CRM in France: massively adopted but largely under-exploited
The French CRM market is booming, driven in particular by
Ecommerce: 5 techniques for optimizing the online payment experience
All French ecommerce indicators are up, despite a relatively uncertain economic climate. This is the main conclusion of FEVAD's latest report, which explains that "all the indicators seem to be in the green". For the second quarter of 2023 :
Sales up 8.3% year-on-year, to 39.3 billion euros
The number of transactions rose by 5.3%, with 571 million recorded.
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