Hard bounce: 5 questions to understand this decisive KPI
Impact on the performance of email campaigns, damage to the reputation of the domain name and the SEO of the website linked to it... hard bounce is an indicator to be monitored very closely to avoid unpleasant surprises.
#1 What is a hard bounce?
In the context of email marketing, hard bounce refers to the return of an email to the sender due to a permanent or irreversible error, most often an invalid address.
What are the differences between management, governance and monitoring?
Sales departments are preparing their transition to an entirely Data-Driven model, marketers are working hard to anticipate the imminent disappearance of third-party cookies, and e-tailers are leveraging Data to boost their sales volume... At a time when data is increasingly determining the relevance of decision-making and competitiveness, the concepts of Data Management, Data Governance and Data Monitoring are gaining in importance. Data Enso offers you
The imminent disappearance of third-party cookies: what consequences for e-tailers?
At a time when the GAFAMs are racking up a string of setbacks, including a record 2.4 billion euro fine against Google for abusing its dominant position, the noose is tightening on practices that fail to respect privacy. Against this backdrop, the Mountain View giant has announced its intention to phase out third-party cookies from its Chrome browser. What does this mean for e-commerce professionals?
Google reiterates its
How can you mobilize Data and Analytics to boost your content strategy?
Contrary to what you might think, content strategy doesn't just involve the right side of the brain, where intuition, emotion and artistic flair are based.
