Why qualify your database?
Data is a decisive catalyst for performance, provided it is accurate, useful, relevant and reliable, so as to streamline decision-making. And this is where data qualification comes in, a continuous and rigorous process that enables the data contained in a DB to be evaluated, verified and validated in several key stages, from identifying the data most relevant to the business, to updating and enriching it.
Regulatory compliance: the decisive role of Data Quality Management (DQM) solutions
In an increasingly regulated digital environment, companies are exposed to numerous risks of non-compliance. The financial and reputational risks weighing on their business threaten their competitiveness, and sometimes even their very survival. RGPD, LCEN, Loi Informatique et Libertés, Code de la Consommation... regulations can be destabilizing, especially when the company doesn't have the in-house skills to master the subtleties of each one.
Data Quality: a direct and systemic impact on lead generation and conversion
Few business levers have such a decisive and, above all, systemic impact on performance as data quality. In this article, Data Enso explores the decisive role of Data Quality in generating leads and converting prospects into customers.
What is Data Quality?
Data Quality is a characteristic or condition that reflects the degree of accuracy, completeness, consistency, relevance, etc., of the data it contains.
Data Quality Management (DQM) to consolidate your CSR policy
Over and above its direct impact on business, data quality has a clear environmental dimension, especially in a context where the volume of data collected and consumed has been increasing at a dizzying rate over the past decade. How can you use Data Quality Management (DQM) to consolidate your CSR policy, in addition to its impact on your marketing and sales performance?
The energy weight of Data: the figures that make people angry
Personalization: a key success factor through data enrichment
To paraphrase strategic marketers, personalization has gone from being a competitive advantage (enabling differentiation) to a simple key success factor (enabling you to remain competitive in the marketplace).
With the increasing demands of B2B buyers and B2C consumers, companies need to strike a balance between the imperative of personalization in the broadest sense (sales, marketing and product development) and automation.
Direct marketing: neutralize the 10% NPAI rate to boost your ROI
To say that postal mailing has suffered a major setback with the advent of SMS, the web and then smartphones would be an understatement. Jobs linked to postal activities have largely eroded over the last 25 years, and for good reason: why send letters that take several days to arrive when you can send a (multimedia) message on WhatsApp?
The reasoning is logical, but simplistic. Contrary to what you might think
Email verification: principles, challenges and impact on your performance
In the overwhelming majority of business sectors, email remains the central contact data in the marketing effort. Working with a database polluted by inaccurate or non-existent e-mail addresses means leaving with a serious competitive handicap. In this article, Data Enso explores the importance of email verification, details what's at stake and concludes with the decisive advantages of this practice. What is email verification?
Email engagement: 5 questions to understand the Sunset Policy
Just as the conditions for visibility on social networks and search engines have changed over the last decade, so have the rules for email deliverability. Increasing the number of contacts addressed is no longer automatically good for your visibility. If you choose quantity over quality, you run the risk of tarnishing the reputation of your domain name and drastically reducing the deliverability of your e-mails.
In this guide
Phygital: when "physical" and "digital" enter into synergy
The e-commerce-physical store divide is set to blur in favor of a new shopping experience: phygital. Here's how...
Hard bounce: 5 questions to understand this decisive KPI
Impact on the performance of email campaigns, damage to the reputation of the domain name and the SEO of the website linked to it... hard bounce is an indicator to be monitored very closely to avoid unpleasant surprises.
#1 What is a hard bounce?
In the context of email marketing, hard bounce refers to the return of an email to the sender due to a permanent or irreversible error, most often an invalid address.