Data Quality Management (DQM) to consolidate your CSR policy
Over and above its direct impact on business, data quality has a clear environmental dimension, especially in a context where the volume of data collected and consumed has been increasing at a dizzying rate over the past decade. How can you use Data Quality Management (DQM) to consolidate your CSR policy, in addition to its impact on your marketing and sales performance?
The energy weight of Data: the figures that make people angry
How can you improve your conversion rate with Data Enso's email verification tools?
Despite the changing marketing landscape marked by the rise of LinkedIn, conversational marketing and videoconferencing solutions, email marketing remains a major player in sales performance. However, its effectiveness depends on one critical factor: data reliability.
Corporate databases often contain between 15 and 25% of entries that are unusable as they stand (incorrect, incomplete or obsolete data).
Personalization: a key success factor through data enrichment
To paraphrase strategic marketers, personalization has gone from being a competitive advantage (enabling differentiation) to a simple key success factor (enabling you to remain competitive in the marketplace).
With the increasing demands of B2B buyers and B2C consumers, companies need to strike a balance between the imperative of personalization in the broadest sense (sales, marketing and product development) and automation.
Direct marketing: neutralize the 10% NPAI rate to boost your ROI
To say that postal mailing has suffered a major setback with the advent of SMS, the web and then smartphones would be an understatement. Jobs linked to postal activities have largely eroded over the last 25 years, and for good reason: why send letters that take several days to arrive when you can send a (multimedia) message on WhatsApp?
The reasoning is logical, but simplistic. Contrary to what you might think
Email verification: principles, challenges and impact on your performance
In the overwhelming majority of business sectors, email remains the central contact data in the marketing effort. Working with a database polluted by inaccurate or non-existent e-mail addresses means leaving with a serious competitive handicap. In this article, Data Enso explores the importance of email verification, details what's at stake and concludes with the decisive advantages of this practice. What is email verification?
Email engagement: 5 questions to understand the Sunset Policy
Just as the conditions for visibility on social networks and search engines have changed over the last decade, so have the rules for email deliverability. Increasing the number of contacts addressed is no longer automatically good for your visibility. If you choose quantity over quality, you run the risk of tarnishing the reputation of your domain name and drastically reducing the deliverability of your e-mails.
In this guide
Phygital: when "physical" and "digital" enter into synergy
The e-commerce-physical store divide is set to blur in favor of a new shopping experience: phygital. Here's how...
Hard bounce: 5 questions to understand this decisive KPI
Impact on the performance of email campaigns, damage to the reputation of the domain name and the SEO of the website linked to it... hard bounce is an indicator to be monitored very closely to avoid unpleasant surprises.
#1 What is a hard bounce?
In the context of email marketing, hard bounce refers to the return of an email to the sender due to a permanent or irreversible error, most often an invalid address.
What are the differences between management, governance and monitoring?
Sales departments are preparing their transition to an entirely Data-Driven model, marketers are working hard to anticipate the imminent disappearance of third-party cookies, and e-tailers are leveraging Data to boost their sales volume... At a time when data is increasingly determining the relevance of decision-making and competitiveness, the concepts of Data Management, Data Governance and Data Monitoring are gaining in importance. Data Enso offers you
The imminent disappearance of third-party cookies: what consequences for e-tailers?
At a time when the GAFAMs are racking up a string of setbacks, including a record 2.4 billion euro fine against Google for abusing its dominant position, the noose is tightening on practices that fail to respect privacy. Against this backdrop, the Mountain View giant has announced its intention to phase out third-party cookies from its Chrome browser. What does this mean for e-commerce professionals?
Google reiterates its